What is Demand Generation?

Demand generation, or “demand gen” for short, is the process of creating awareness and demand for your company’s product or service. In short, demand gen aims to bring new visitors to your website or business in order to introduce them to your company. The end result is to build your target audience, establish trust, and to spark interest in your company. (Basically this is advertising)

Types of demand generation content include:

• Blog posts or articles

• Resource pages

• Infographics

• YouTube videos

• Social media posts

• Press releases

• Slideshares

• Podcasts and interviews

• Free tools

• Case studies

All of this content is provided for “free” in order to attract new potential customers. At this stage, they shouldn’t have to provide their email or other contact information in order to access this content.

Demand Generation Ideas:

To get you started, here are a few demand generation ideas you can use:

Create SEO-Driven Content

One way to create awareness is to create content that your target audience is already searching for. There are many ways to identify keyword opportunities. For one, you can look at Google related searches. Simply search a keyword in Google and then scroll to the bottom of that page:

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Here you will see a list of related keywords that people are searching for. You can also look at the types of questions people are asking in Quora or use a tool like Ahrefs for keyword research.

Guest Posts

Guest posting is the process of creating a blog post for another popular blog in your industry. This is a great way to reach your target audience and “piggy-back” off of the traffic that the established blog already receives.

Create Industry Expert Roundups

An expert roundup is a blog post where you gather quotes from experts in your industry on a particular topic that you know your target audience will enjoy. This type of content is often shared well. Not only that, contributors will typically share the blog post with their own social networks once it’s published. One way to find experts in your industry is by Googling your chosen topic and finding people who have already written on the topic or have provided a quote. You can also use a tool like HARO to help to collect responses. For a great example of an expert roundup, check out our blog post, “19+ Lead Generation Tools from the Experts”.

Advertise on Industry Blogs

Running display ads, investing in a sponsored post, or purchasing a sponsored email slot from an industry blog that you know your target audience already visits, can be a good way to take advantage of a site that has a larger viewership than yours.

Run a Viral Contest

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You can create a viral contest by creating a contest where you allow participants to earn more entries by referring new people to the contest, sharing it on social, commenting on a post, etc. This increases the likelihood that contest will be shared, making it a good way to increase awareness. Three options for running a viral contest include:

• Vyper

• Gleam

• Rafflecopter

For more demand generation ideas, we recommend the following resources:

• “8 Amazing Demand Generation Strategies to Boost Your Market Share” by Sprout Social

• “Demand Generation 101: 7 Tactics For Generating High Quality Leads” by Act-On

• “9 Killer Demand Generation Strategies for New Brands” by WordStream

https://www.leadboxer.com/blog/demand-generation-vs-lead-generation/#:~:text=Demand%20generation%20is%20used%20to,your%20marketing%20or%20sales%20process.&text=Both%20lead%20gen%20and%20demand,within%20your%20overall%20marketing%20strategy.