20 Real Estate Marketing Ideas to Bring in Qualified Buyers

Real estate is a field that's equal parts challenging and potentially lucrative. A 2020 study by the National Association of Realtors (NAR) found that 88% of buyers recently purchased their home through a real estate agent or broker.

That same study also found that 73% of buyers interviewed only one real estate agent during their home search — a figure that highlights the importance of building awareness and getting in front of buyers as quickly as possible. That's why having a solid grasp of real estate marketing is an absolute must for anyone in the field.

Below, I’ve compiled some real estate marketing ideas top agents use to promote their businesses. Whether you’re just getting started or are an experienced realtor looking to attract new clients, these marketing tips will help you create a successful marketing plan.

1. Create a website.

2. Build a blog.

3. Develop email marketing campaigns.

4. Employ virtual staging.

5. Try experiential marketing.

6. Partner with local businesses.

7. Run paid Instagram promotion.

8. Use drone photography.

9. Create a Zillow profile.

10. Ask for referrals.

11. Make your own videos.

12. Co-host a webinar.

13. Collect and display testimonials.

14. Leverage traditional advertising media.

15. Optimize your website for mobile.

16. Actively leverage social media profiles.

17. Maintain an email newsletter.

18. Create a standout business card.

19. Film video walkthroughs.

20. Invest in branded swag.

https://blog.hubspot.com/sales/real-estate-marketing