What Is The Goal Of Follow Up?

Sometimes, the goal of follow-up will be to get your lead to take the next step for conversion — getting on the phone with you, receiving their cash offer, or going to an open house.

Sometimes, though, the goal will be to get them to accept a cash offer that you already made or simply to stay in contact with them in case they do become ready to use your services.

Each business is different and each prospect is different.

What your follow up system should look like depends on when you’re following up with prospects (what stage they’re at) and what action you need them to take.

Typically, though, the goal of following up is to get the prospect on the phone again so you can work your sales magic — a phone call can serve all purposes.

https://carrot.com/blog/follow-up-with-real-estate-leads/