Pick up the Phone & Call

Cold calling is when you reach out to someone you don’t know by phone to try and solicit their business. I can’t think of a single agent who relishes the thought of prospecting like this. For it to succeed, you need to adopt the “Always Be Closing” mindset from “Glengarry Glen Ross” and sell who you are from the second they say hello.

That doesn’t mean generating real estate leads via cold calls isn’t worth a shot, keep in mind people tend to prefer texts and emails. For help with what to say, check out our roundup of the top 10 real estate cold calling scripts.

Cold calling is also a better real estate lead generation strategy from a safety standpoint compared to a technique like knocking on a stranger’s door. What would you do if the person answers the door and invites you in? You would never go into a stranger’s house alone under any other circumstance, so don’t start now. If you do choose to go door-to-door rather than risk someone hanging up the phone, protect yourself and bring a friend or colleague.

Pro tip: If cold calling makes you break out in a cold sweat, even with a script, consider hiring a virtual real estate assistant to make those calls for you. Refer to our guide on virtual real estate assistants for advice on how to hire these professionals.

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