Offer an Experience

When you offer an experience, you position yourself as an expert and put yourself in front of potential clients in a pressure-free environment. Try hosting a tour of the area where you sell or an educational event at one of your listings. Host a “neighbors-only” open house as soon as you list a new property.

Experiential marketing allows those potential clients a chance to meet you in person. It never ceases to amaze me how many people think real estate agents are like used car salespeople or used home salespeople. By giving them a chance to get to know you in person and feel comfortable, you increase the odds of being hired or recommended. Follow up immediately to thank them for coming.

Examples of experiential marketing include:

• Sponsored happy hours

• Panel discussions with real estate professionals

• Invitation-only open houses with cocktails

• Tours of your market area

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