Ask Your Sphere of Influence

Your sphere of influence, or SOI, is a very sales-y term that refers to all of the people you know. Family, friends, colleagues, teachers, hairdressers, baristas―pretty much anyone you’ve ever met goes into the SOI bucket. You should be able to generate real estate leads over time by staying in touch with people after you meet them. Starting today, make an effort to collect contact information from everyone you meet, especially their email addresses.

When asking for leads, don’t be overbearing, but don’t be shy, either. Your friends may know you are in real estate, but that doesn’t mean they’ll remember to call you when the time comes to sell their home. They may think you only do rentals, not sales, or that you only cover one neighborhood when you cover the whole city. Even your family needs reminding.

To do this, reach out regularly. Let people know you’re always happy to help answer questions without obligation. Make them feel comfortable coming to you without making them feel like they have to hire you if you do. Connect with people first and, if it leads to business, great, but don’t sweat it if nothing comes of the effort in the beginning.

You may not see an immediate payoff, but don’t give up since your SOI will play a part in generating some of your best and most rewarding real estate leads. There is nothing more flattering than someone calling you because someone else had a great experience working with you.

https://fitsmallbusiness.com/real-estate-lead-generation/