Build & Advertise a Real Estate Brand Instead of Your Personal Brand

Kristina McCann, Founder, Off Market Homes

One of the most common misconceptions with online advertising is that you need to push your “personal” brand constantly. In reality, of course, most people are not looking for you. Many of them might not want an agent at all. Instead, build a brand that offers buyers and sellers in your area something they want. That might mean IDX listings or, in East Bay San Francisco Realtor and entrepreneur Kristina McCann’s case, discovering that what buyers in her area wanted most was off-market homes.

After building and launching her site, she generated $40 million in buyer leads in her first month.

https://theclose.com/real-estate-lead-generation-ideas/