1. Increase Response Rates With Facebook Messenger Ads

Nathan Dadosky, Director of Marketing, Game Plan

“There’s a problem with traditional forms of lead generation―there are too many steps.

Each step in the process is an opportunity for a lead to lose interest or otherwise drop out of the lead generation process. Contrast that with Facebook Messenger ads, where an individual has the option of starting a live conversation when they click an ad as opposed to filling out a form—eliminating several steps in the conversion process.

What’s really cool about this type of ad is you’re giving a lead the opportunity to start a conversation with you without coughing up their precious contact information, which can mean more leads at a lower cost and better response rates.”

https://theclose.com/real-estate-lead-generation-ideas/