As we have observed from our experience from Sulit to OLX and now with OnePropertee, many sellers tend to post duplicate properties. Somehow, there is the belief that posting duplicate listings gives a seller a higher chance of getting leads. This belief might be true on other platforms, but this post will explain why this action is detrimental to your properties posted here on OnePropertee.

Why is posting a duplicate property terrible for you?

1. OnePropertee can automatically identify similar properties, and our system will automatically remove duplicates from our results. We are doing this because one of the first things that make buyers leave a platform is duplicate listings.

2. A big part of our leads comes from organic Google searches. And ranking in Google search results can provide your property with many targeted leads. Similar to OnePropertee, Google can identify duplicate pages and will penalize your same properties. When this happens, your properties will not rank high in Google search results, and you will lose a lot of potential buyers.

3. OnePropertee displays a notice that a property is in demand when the property gets a certain number of leads. Duplicate properties will divide the leads you get, meaning no property will display this notice. Our notice that a property is in demand increases the number of leads inquiring directly about the property by 90%.

4. When posting property, you use free credits. When you use your free credits in posting a duplicate property, OnePropertee will disregard it (see #1), and Google can penalize your property pages (see #2). Therefore, you wasted your free credits while, at the same time, it has a detrimental effect on the overall standing of your original property page

5. Since we announced previously that properties no longer expire on OnePropertee, we have started treating properties as Property Pages (similar to a Facebook Page). We also added a feature that allows buyers to subscribe to your Property Pages, and you can send updates to them automatically. Having multiple pages for the same property will make it very difficult for you to manage your subscribers.

What alternatives do I have?
The best alternative that you have is the use of FREE REFRESH. The Free Refresh feature has a lot of benefits:

1. Free Refresh is cheaper than posting a new property (49 credits for Free Refresh vs. 250 credits when posting a new property)

2. Free Refresh is a lot easier. You can refresh your property with just a couple of clicks.

3. Free Refresh allows you to retain your URL, views, and inquiries. The age of the page is a significant factor in ranking in Google Search, and keeping one property page active for a long time can help in your search ranking (without penalty of duplication)

4. Free Refresh moves your property to the top of our listings. When buyers search for properties, your property can be among the first on the results displayed, which has a higher probability of converting searches to leads. The first page of our search results is also being crawled by Google regularly and can help your property rank with Google.

Now that properties here on OnePropertee have no expiration, there is a temptation for sellers to post duplicate properties. You must avoid doing this as this will be detrimental to your success here at OnePropertee. Always use Free Refresh and start converting leads to closed deals.