20 lead generation ideas (and strategies) that brought us 200,000 leads

Let’s face it, without a reliable source of new leads for your product or service, your business is dead in the water without consistent customer growth. That makes the lead generation ideas and strategies you choose to pursue today, incredibly important to the future of your company.

Marketing and sales teams spend an absurd amount of time and financial resources on lead generation—from creating in-depth blog content, to launching ad campaigns, prospecting on LinkedIn, producing videos, hosting webinars, speaking at conferences, and so much more.

But at the end of the day, you don’t have an unlimited budget of time and money to pursue every lead generation idea that tickles your fancy. You need results now.

So, to help you cut through all the noise on this topic, we’re digging deep into the most effective lead generation tactics we’ve actually used to grow an audience of more than 200,000+ leads over the course of the last four years. Plus we’ll be analyzing some of the other lead generation ideas, strategies and tactics we’re planning to test in the future.

We’ve broken down this guide to lead generation ideas for startups into a few major categories that reflect different organizational priorities, core competencies, and into groupings that tend to work very well together when creating a menu of regular lead generation tactics to lean upon.

Content marketing-driven lead generation ideas.

These lead generation ideas are primarily focused on using content marketing to create a steady stream of inbound leads that discover the content you’re creating—whether that’s written, video, audio, or through another content medium. We’re exploring them all.

• 1. High quality written blog content

• 2. Educational or instructional videos

• 3. Audio content (podcasts and audiobooks)

• 4. Books and eBooks

• 5. Downloadable guides

• 6. Copy & paste templates

• 7. Joint webinars

• 8. Online courses

• 9. Host a virtual summit

• 10. Launch a creative side project

• 11. Optimize (and scale) outbound connection requests on LinkedIn

• 12. Answer questions on Quora (and other communities)

• 13. Share long form updates on LinkedIn

• 14. Social listening and groups on Twitter, Facebook & LinkedIn

• 15. Leverage niche online communities

• 16. Speak at industry events and conferences

• 17. Get featured in major publications

• 18. Go on local (or national) television

• 19. Be interviewed on relevant podcasts and radio shows

• 20. Host regular meetup events

https://blog.close.com/lead-generation/