If you are reading this article, you probably have gone through the first steps of lead nurturing. If not, we recommend taking a look at the OnePropertee Tips: Nurturing Your Leads first to have a better picture of the content of this article.

Following these ideas will help you convert your cold to hot leads, to have a healthy database of quality leads, and eventually to a sure buyer. Planning your content strategically and making sure it will reach your leads can have a huge impact on your sales. Leads are like diamonds hiding under the bed of the earth waiting and only need a little bit of digging, that a bit of digging is what you will find out in this article.

Email Marketing

Email is one of the free tools that you can use to engage with your leads. It can include images and links to your website like your OnePropertee page or blogs, plus, it's efficient to use because you can do bulk sending in just one go! While it's free, it is important to think of a very catchy subject to get leverage to your content among others who also use this channel. A very catchy subject is the gateway to accessing your message to them. However, you need to watch out for the terms that may trigger spam, when this happens your email will end up in the Spam folder where everything else is forgotten, and you don't want that to happen. To see the full list of the spam-triggered words, you can check this website out https://blog.hubspot.com/blog/tabid/6307/bid/30684/the-ultimate-list-of-email-spam-trigger-words.aspx

Property Update

The Property Update of OnePropertee is also a free tool you can maximize to engage with your leads. Potential buyers doing a sweep on the website can 'Follow' a property they are interested in to get updates and other new information. What's great about is this is that, once a potential buyer follows your property, you already know that the interest is very high, thus, you need to always engage with these people. If you have a property that has the same requirements as the property that they initially followed, you can also try to market it to them.

SMS Marketing

If you have the resources to do an SMS blast, you can definitely include this in your strategy. SMS alerts the potential buyer in a more 'real-time' manner since most people carry their mobile almost everywhere. You only have to be creative to make your message appealing and squeeze it in limited characters as to not incur more cost.

Lead nurturing has many nuances that take time to learn but with enough application and practice, you’ll be an expert in no time!

Check out more related articles for tips on lead nurturing.