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  • Free Refresh vs. Duplicate Listings: How to Optimize Your Properties

    Many sellers believe that posting duplicate listings will increase their chances of getting leads. While this might be true on some platforms, it can be detrimental to your properties on OnePropertee. Here's why:

    Why Posting Duplicate Properties is Bad for You

    1. Automatic Removal of Duplicates

      OnePropertee can automatically identify similar properties and our system will automatically remove duplicates from our result pages. Duplicate listings drive buyers away, as they find it frustrating and untrustworthy.

    2. Negative Impact on Google Search Rankings

      A significant portion of leads comes from organic Google searches. Google penalizes duplicate or spam pages, causing your properties to rank lower. This means you'll miss out on targeted leads from Google.

    3. Splitting Leads

      Duplicate properties divide the leads you receive, which prevents any single property from showing the "In Demand" badge. This notice can increase inquiries, so it's crucial to avoid splitting your leads.

    4. Wasted Posting Limit

      Posting duplicates uses up your daily posting limit, only for the system to remove them (See number 1). This wastes your limit and harms the standing of your original property page.

    5. Inefficient Lead Nurturing

      Having multiple listings for the same property makes nurturing your leads cumbersome and inefficient because you have to update every listing instead of just one.

    Alternatives You Can Do Instead

    Use Free Refresh. Here’s why:

    • Ease of Use: Free Refresh is quick and simple, requiring just a few clicks.

    • Retain URL, Views, and Inquiries: Free Refresh maintains your original URL, views, and inquiries, helping your page age and rank on Google without penalties.

    • Top of Listings: Free Refresh moves your property to the top of our listings, increasing its visibility and the likelihood of converting searches into leads. This also ensures that your property is regularly crawled by Google, improving its ranking.

    Now that properties on OnePropertee have no expiration, it might be tempting to post duplicates. However, this is detrimental to your success. Always use Free Refresh to keep your listings effective and maximize your lead conversion potential.

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