Back To Basics: The Anatomy Of An Effective Property Ad ☑📋
Creating a powerful ad is not as simple as uploading photos and dumping words to make a description, however, it doesn’t mean it’s hard to do. In this world of e-commerce and online classifieds, your ad will dive into a sea of other advertisements out there and you have to make yours stand out by bringing the best out of it, we call that optimizing. Optimizing doesn't always mean you have to spend, most often than not, you just have to go back to the very basic, and what is the most basic thing to do when creating an ad online than answering or filling out a form, right?
Here in OnePropertee, posting an ad for your property is as easy as counting 1, 2, 3! Some fields are already preset so you no longer have to type, you just have to simply select or click. This aids in having detailed information on your property which helps you to have better engagement than others that do not have enough. It also creates a good impression to you as a seller since you dedicate time and effort to creating your ad. Moreover, it lowers the less important questions you will receive since you have already indicated the most information in your ad details.
Uploading Multiple Photos
At the very least, you need to have eight images in your ad. The basic ones like photos of the living room, bedroom, kitchen, dining area, the exterior of the house, the view from the window of a condo, these examples are details that matter to the buyer and you have to highlight these to capture their attention and have better engagement. If your property doesn’t have enough space like previously mentioned, well you can take the available space from different angles! Don’t even worry about uploading, OnePropertee allows you to simply drag and drop or select multiple images for a convenient way of uploading images. Most people are very visual, meaning, most of the time, they look at the photos first before diving into other details, so you’re on the right track if you do this.
Adding Detailed Description
The longer the description is, the better! You probably asking yourself, what should I put in the field? Well, don’t worry, there are actually plenty of things you can mention. In this case, think of yourself as the buyer interested in your property, what should you be asking the seller? That said, location, accessibility to transportation and supermarkets, payment terms and option, offers, and promo packages, are good examples to put in your description. You’re saving time for you and your buyers for making this important information readily available.
Highlighting Features
If you have a developer, you may also ask them what is their USP or unique selling proposition, this will help you identify the features that will help attract more buyers and make them contact you. As a normal practice, this information is already accessible from them, you just have to request and put the piece in your property ad. To help you with that, OnePropertee has preset selections of amenities and features so you don’t have to type them anymore and lets you save more time in creating ads.
If you tick these tips, you are already optimizing your ad organically! Check your property listings and see what you can do now. Go to your Property Hub to get started!58 Likes40 Replies
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