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  • Convert Real Estate Leads in PH to Sales based on their Sources 🧐📲


    As a Real Estate Broker or Agent, your business relies on a steady flow of leads. Without leads, you don't have potential clients to prospect and nurture, and therefore, you have no buyers that you can close. The most successful realtors in the market ensure that they have a constant flow of leads and part of their success relies on knowing that the conversion of leads to buyers differs depending on their sources.

    In this article, we will be discussing the six (6) common sources of real estate leads in the Philippines and their average conversions, minimum leads required per property, and duration from being a lead to a buyer:

    1. Past clients and referrals

    2. Social media advertising / Facebook

    3. Search advertising / Google

    4. Your own website/blog

    5. Real Estate marketplaces / Lamudi / Property24

    6. Real Estate leads matching / OnePropertee

    Past Clients and Referrals

    As you gain experience selling properties, you will start to grow your network of previous leads and buyers. This network is critical as it can provide you with referrals and repeat buyers. You must constantly keep in touch with this network and nurture it to grow bigger. Whenever they or someone they know started thinking of acquiring a new property, you must be top of mind once they decided to start their buying journey. The best conversion that you can find from lead to buyer is through this source.

    • Average conversion: 10%-15%

    • Minimum leads to convert: 6 - 10

    • Average nurturing duration: 1 - 3 months

    But before you can grow this network of previous leads and buyers, you need to start from other sources. You also need to add new leads and buyers to this network constantly, and you can do this with the sources listed below.

    Social media advertising / Facebook

    Almost all online Filipinos are using social media; therefore, it is one of the easiest ways to reach many people. Facebook is the king of social media in the Philippines, and together with Messenger, both provide frictionless communication channels between you and your leads. But this ease of communication meant that you need to work harder to prospect and nurture the leads because on Facebook, it is also very easy for anyone to just post "How much po?" even from those with only the minimum amount of curiosity about the property you are selling.

    • Average conversion: less than 1%

    • Minimum leads to convert: at least 100 leads

    • Average nurturing duration: 1 year

    Search advertising / Google

    The majority of property sales start online, and one of the first actions that an interested buyer will do online is to search. 93% of searches in the Philippines happen through Google, and the way to capture these leads are either through Search Engine Marketing (SEM) or Search Engine Optimization (SEO). Leads generated through search have a higher conversion than social media because these leads have the explicit intent of searching for a property (unlike in social media that are normally fueled by curiosity and serendipity)

    • Average conversion: 2% - 3%

    • Minimum leads to convert: 30 - 50 leads

    • Average nurturing duration: 6 months

    Your own website/blog

    Those realtors who have the technical chops can maintain a website, or those who can write can maintain a blog. Normally blogs and websites are extensions of SEM and SEO as most of the traffic will come from these sources. Traffic can also come from social media, but because communication is not as frictionless as inside Facebook, the leads being generated outside Facebook has higher conversion because it eliminates the "how much po" crowd.

    • Average conversion: 2% - 3%

    • Minimum leads to convert: 30 - 50 leads

    • Average nurturing duration: 6 months

    Real estate marketplaces / Lamudi / Property24

    Real estate platforms are good sources of leads because they do most of the heavy-lifting while waiting for the leads to contact you. These platforms have the technical capabilities to maintain the platform and generate leads from SEM, SEO, and social media. Leads from these platforms are deeper in your sales funnel as these leads explicitly show an interest in buying a property.

    • Average conversion: 5%

    • Minimum leads to convert: 20 leads

    • Average nurturing duration: 3 - 6 months

    Real estate leads matching / OnePropertee.

    A real estate leads marketplace like OnePropertee has a lot of similarities to real estate platforms. OnePropertee does all the heavy lifting to generate the leads for your properties. The main thing that distinguishes OnePropertee from other platforms is the availability of leads matching that allows realtors to buy leads immediately for their properties. Therefore, you no longer have to wait if and when the leads will contact you, and you are in control of when and how many leads you wanted to engage with. OnePropertee verifies the contact details of all leads and also validates the property that they are looking for. These verifications and validations help realtors convert more leads into buyers and, therefore, a good source for real estate leads generation in the Philippines.

    • Average conversion: 5% - 10%

    • Minimum leads to convert: 10 - 20 leads

    • Average nurturing duration: 3 - 6 months

    Take control of your real estate business now, and ensure that you have a steady flow of leads through OnePropertee. To access the leads generated in OnePropertee, post your property (free), and OnePropertee can immediately inform you if leads are available so that you can start engaging with them (no waiting and guaranteed leads directly to your CRM).

    To know how much you must spend when buying leads, check this article about Real Estate Leads' ROI.

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