DRIVEN Marketing Group
Join Group

Back to Real Estate News and Articles

  • 3 Tips for Succeeding in a Saturated Industry
    A Dela Cruz
    in Real Estate News and Articles
    Posted May 6, 2020

    Real estate is a tough industry to crack. In this interview at ClickFunnels’ annual Funnel Hacking Live conference, Emily Richett chats with real estate coach, mentor and investor Ryan McFarland about how to build success in a market that is already saturated.

    McFarland attributes his success as an entrepreneur to a few key strategies:

    1. Find your niche.

    Real estate investing can have a high barrier to entry, so McFarland honed in on turnkey real estate specifically. He explains turnkey real estate investing as buying distressed properties, renovating them, renting them out and offering investors a fully “done for you” investment in real estate.

    He says finding a niche is so important because it’s too easy to succumb to shiny object syndrome and pursue many directions without following through on any of them.

    “That was really a game-changer when we started … focusing first and making sure that we have one bridge built before moving on to the next,” McFarland says.

    2. Invest in your business and yourself.

    Once you’ve found your niche, it’s important to build your knowledge and your network. And if you can’t yet afford to attend conferences or hire a mentor, McFarland says you can still invest in your business by finding affordable training and connecting with your community.

    McFarland’s advice to other entrepreneurs is to find people “in your space who are in a position that you want to be at in the future ... hang on to their coattails and stick with them.”

    3. Use data to identify your target market.

    McFarland also recommends filtering data through different platforms to hone in on your target market and really cater your messaging to that audience.

    “For example, let's say you're a real estate investor, you want to buy a property below market value, a distressed property, right? So, are you still just sending direct mail templates? Or is there a way that we can identify and segment a particular market that is going to be motivated?

    "Once we've segmented that market, we can do skip tracing, pull their email address, pull their IP address, pull their phone number. So instead of just sending a direct mail template to, let's say, a distressed seller, we can send a direct mail template, coupled with an email campaign, coupled with ringless voicemails, coupled with SMS, coupled with Facebook targeting,” explained McFarland.

    Watch the full interview to learn more about turnkey real estate and advice on how to scale a business in any industry.

    Source: https://www.entrepreneur.com/video/343046

    0 Likes
    0 Replies
      Join Group

      Recent Group Properties:

      Active
      In Demand
      ₱ 7.30 million9 years to pay
      Fairview, Quezon City / QC, Metro Manila
      For Sale Ready for Occupancy (RFO) Townhouse 4 Bedrooms 3 Bathrooms 180 sqm.
      Updated 9 hours ago
      Active
      In Demand
      ₱ 807,610
      Cabuyao, Laguna
      For Sale Foreclosed / Acquired Assets Townhouse 1 Bedroom 1 Bathroom 47 sqm.
      Updated Wednesday 08:19 PM
      Active
      In Demand
      ₱ 2.40 million
      Dasmariñas, Cavite
      For Sale Pre-Selling Townhouse 2 Bedrooms 1 Bathroom 46 sqm.
      Updated Wednesday 02:53 PM
      Active
      In Demand
      ₱ 514,002
      Calamba, Laguna
      For Sale Foreclosed / Acquired Assets Rowhouse 1 Bedroom 1 Bathroom 20 sqm.
      Updated Wednesday 02:22 AM
      Active
      In Demand
      ₱ 23.5 million₱ 65,176/sqm
      Alabang, Muntinlupa, Metro Manila
      For Sale Residential 361 sqm.
      Updated Tuesday 01:08 PM
      Active
      In Demand
      ₱ 1.57 million
      Tanza, Cavite
      For Sale Pre-Selling Townhouse 2 Bedrooms 1 Bathroom 46 sqm.
      Updated Monday 05:20 AM
      Active
      ₱ 11.4 million18 years to pay
      Novaliches, Quezon City / QC, Metro Manila
      For Sale Pre-Selling Townhouse 3 Bedrooms 3 Bathrooms 199 sqm.
      Updated Saturday 10:55 PM
      Active
      In Demand
      ₱ 3.45 million
      Antipolo, Rizal
      For Sale Ready for Occupancy (RFO) Townhouse 3 Bedrooms 1 Bathroom 75 sqm.
      Updated Saturday 11:04 AM
      Active
      In Demand
      ₱ 588,853
      San Pedro, Laguna
      For Sale Foreclosed / Acquired Assets Rowhouse 1 Bedroom 1 Bathroom 30 sqm.
      Updated Mar 22, 06:03 PM
      Active
      ₱ 4.63 million
      Carmona, Cavite
      For Sale Pre-Selling Single Attached House 3 Bedrooms 2 Bathrooms 85 sqm.
      Updated Mar 21, 05:16 AM
      Active
      ₱ 4.41 million
      Mandaluyong, Metro Manila
      For Sale 1 Bedroom 1 Bathroom 20 sqm.
      Updated Mar 20, 02:42 AM
      Active
      ₱ 27.5 million
      Quezon City / QC, Metro Manila
      For Sale Ready for Occupancy (RFO) Townhouse 3 Bedrooms 3 Bathrooms 268 sqm.
      Updated Mar 20, 02:42 AM