Pitch Your Listing (or Expertise) to News Outlets

Christian Petterson, Vice President of Marketing & Business Development & Realtor, iSella.com

“Most people do not think about pitching their listings to news outlets, but it has surprisingly proven to be one of the best strategies for getting a lot of leads extremely quickly. One of my listings was featured in a New York Times article last week, and I have been receiving at least five calls a day since publication—I had three showings just today. It’s amazing to see the response you get when backed by a reputable publication. Not only can I sell a property extremely quickly through the publicity, but I gain a lot of new clients for other listings as well. The response from media coverage has blown me away every time.”

Don’t have New York Times-worthy listings? You can still pitch journalists your expertise on sites like HARO or by following the #journorequest hashtag on Twitter.

https://theclose.com/real-estate-lead-generation-ideas/