Take Advantage of Social Media & Online Advertising

People spend so much of their time online and on social media. Go where they are by creating a social media presence and advertising online. You’ll be able to generate real estate leads organically when you provide content that engages potential customers and advertises where they are already searching for information.

Facebook & Instagram

Facebook and Instagram make it simple for anyone by letting you create ads and target specific geographic areas, people with special interests or people you’d like to be working with. Social media can drive people to your website, and you can use ads to promote the special events you have coming up. Think of it like virtual farming, where the ultimate goal of social media advertising is to build your name recognition as well as help you capture potential buyer and seller leads.

Google Ads

Google Ads can be an effective way to generate traffic to your agent website or landing page. Google Ads run at the top and bottom of the search engine results page (SERP) and are designed to appear like the rest of the search results. To buy Google ad placement, you bid on a keyword, your site appears when that keyword is searched, and you’ll pay each time someone clicks on the ad.

Google My Business

When you create a business listing using Google My Business, your information will populate the entire right sidebar of SERPs. Potential new customers will see information, and you can customize that information about your company, including your phone number and a link to your website. Your business will also appear on Google Maps. This completely free service provided by Google is a great tool for driving business to your website.

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