Embrace Networking

Networking can be a fun way to generate leads. Networking goes hand in hand with building your SOI. The difference is that networking focuses on connections for the express purpose of building business. Be sure you’re networking with people who are in real estate and people who have nothing to do with real estate.

Go to concerts, art shows, social events, or places where people gather. Become active with your alumni associations, join a committee at your children’s school, volunteer with a local charity, and attend fundraisers. Attend as many of these events as possible. Make it a goal to go out at least once per week. Be sure to review market data and trends before you go to an event so that you can answer the most common question you will likely get asked, which is “How’s the market?”

Don’t expect to generate a real estate lead on the spot when you attend a networking event. Leads grow from the way you follow up after the event. Check out our information on networking and other real estate prospecting tips.

Pro tip: Always send a quick email when you meet someone to say that you enjoyed meeting them. Make sure the signature of your email includes your contact information and links to your agent website.

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