Farm Your Neighborhood

Farming for leads means you’ve focused your efforts on a particular area or neighborhood to increase your name recognition in that one place. You can do this through mailers and community involvement. If your name is out there, you increase the chance that someone will call you when they need a real estate agent.

Farming can be challenging for new agents since you might wind up farming another agent’s turf. Don’t let that stop you. Some people prefer to work with newer, hungrier agents instead of those more established. Try sending postcards introducing yourself with sales and market data. Your brokerage is likely to provide you with a certain number of cards for free. The recognition you get from farming helps generate real estate leads for both buyers and sellers.

If you need more information on generating leads by working a specific farm area, check out our article on real estate farming. Within the guide, you’ll learn how real estate farming works, how to identify the right farm area, as well as learn the best ways to build authority within your chosen location.

https://fitsmallbusiness.com/real-estate-lead-generation/