Host an Open House

When an agent opens a property to the public for a certain amount of time, potential buyers can tour the open house without an appointment. Anyone who walks through the door is a potential lead. Capturing leads from an open house takes more than getting a name on a sign-in sheet.

You need to engage with people when they walk in. Make them feel welcome, even if they were just curious neighbors and not in the market for a home. Always be prepared with printouts of market information. An open house is a face-to-face audition in front of potential new clients, one of the few places where you meet someone and have a chance of becoming their exclusive real estate agent.

Your sign-in sheet can be the difference between capturing a lead or having a list of fake names. Don’t ask for their life story. Help them feel confident that signing in means you’ll follow up respectfully and professionally. Always make sure you ask them if they’re working with an agent and if they say yes, be sure to get their agent’s information so you can follow up. Try some of our free open house sign-in sheet templates if you’re just getting started.

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