How & Why To Follow Up With Real Estate Leads: Ultimate Guide

You want to close more deals. You want to out-grow your competitors.

You want to own one of the most successful real estate businesses (whether agent or investor) in your market.

But… how are you going to do it?

Well, there are a lot of things you could do. Sending paid ad traffic to a high-converting website, optimizing your ad campaigns for a better click-through rate, and creating sales scripts can all make a massive difference in how many leads you generate and how many deals you close per month.

Follow up with real estate leads is one of the biggest determiners of success.

If an agent or investor has a rigorous and consistent follow-up system in place, they are far more likely to be successful than those that assume a lead is dead if they don’t get a signed contract after the first phone call.

But you don’t have to take our word for it…

Is Follow-Up Really Worth Your Time?

We’ve mentioned this in other blog posts before, but the data is pretty clear about whether follow-up is worth your time or not…

Think about that for a second…

80% of sales are made between the fifth and twelfth contact.

Let’s pretend that that is true for your business, but that you’re currently only following up once with each lead.

That would mean that you’re giving more than 80% of your potential deals to your competitors — just outright handing em’ over.

Because those leads aren’t just sitting at home waiting for you to pursue them, they’re calling other investors and agents in the area and they’re examining all of their options.

If you stop contacting them, they’ll forget all about you and they’ll work with someone else.

Over 80%!

Sound crazy?

Well, even if that percentage is 50% for your business, isn’t that too much?

Even 10% is too much!

Especially in real estate, an industry where one transaction often amounts to tens of thousands of dollars in profit.

Look — you know that there’s money in the follow-up, but you still have some limiting beliefs about actually building a follow-up system for your business.

https://carrot.com/blog/follow-up-with-real-estate-leads/