FAQ's on Lead Generation:Is the return good for buying leads?

The ROI for agents who buy real estate leads can be good because the buyer or seller directly shares their information with the real estate agent in the moment of interest. Free real estate agent leads, on the other hand, may take a while to convert as they can be anywhere in the sales process.

The most effective way to tell which type of lead produces the best results is to measure the ongoing return on investment for both free and premium leads. Generally, however, it is recommended that agents establish multiple channels for lead generation.

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