10 Tips to Step-Up Your Real Estate Social Media Marketing in 2020

by Nick Le

The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing, is now an industry that relies heavily on social media marketing.

If you’re a realtor, you understand how big of an impact social media has on building trust in your client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online.

It’s simple to tweak your content strategy in order to achieve great results for your real estate brand. Here are 10 tips that will help you step-up your real estate social media marketing in 2020.

1. Use the Right Real Estate Hashtags to Optimize Your Content

Hashtags are often misinterpreted as a tactic with the sole purpose to increase likes on a social media post. While hashtags do bring more engagement to your content, they also facilitate discovery on social media. They are an avenue for potential customers to find your real estate brand.

You can use real estate hashtags for your content, as an excellent way for homeowners and buyers to find you. But, hashtags are an even better way for you to discover potential buyers and opportunities for your real estate business.

Here is a full guide on Instagram hashtags that we’ve created in a previous blog post.

Here are some hashtags you can use to find potential homebuyers or to attract potential real estate clients:

Generic Real Estate Hashtags

#realestate #realtor #justlisted #broker #forsale #homesale #newhome #househunting #dreamhome #properties #homelisting #oldhousecharm #property #housing #mortgage #homesforsale #openhouse #homeinspection #homesweethome #foreclosure #renovated #justlisted #reo #fixandfliphouses #homeevaluation

Real Estate Agent Hashtags

#investmentsales #realestate #commercialrealestate #realestatebroker #realestateagent #realestatelife #listingagent #homebuyers #homebuyer #realestateinvestment #propertyforsale #businessbrokerage  #commercialboardofrealtors #business #realtoroffice #banking #invest

Customized Real Estate Hashtags

#[Target Neighbourhood] #[Real Estate Team Name] #[Brokerage Name] #[Target City]homes #[Target City]property

Since Instagram only allows a maximum of 30 hashtags per caption or comment, I’ve included 30 hashtags that you can use for more general real estate Instagram posts. I would recommend you do some keyword research and choosing hashtags that are more relevant to your real estate brand and targeted location. You want to experiment with your hashtags and change them up depending on what works.

Use Hashtag Tools

If your hashtags aren’t generating the engagement you’d hoped for, there are some great hashtag tools available to help you take the guesswork out of which hashtags to use. Hashtagify is a popular tool that makes suggestions for twitter hashtags, as well as allowing you to track and analyze hashtags. Ritetag offers hashtag suggestions for images or text on any site, based on real time engagement data. Both services offer free trials, if you’re unsure they’ll be worth it.

2. Include Realtor Quotes in Your Content Strategy

If you run a real estate business, you probably know how difficult it is to come up with quality content for your business. You’re looking for simple ideas that resonate with your audience, so that you can focus your main efforts on buying or selling homes.

Real estate quotes and testimonials are a great thing to include, and a way to improve your overall content strategy. The fun and chatty nature of sharing quotes can help you build trust and camaraderie with your audience. You can use the real estate quotes and turn them into image quotes!

3. Utilize The Best Social Media Tools for Your Real Estate Business

Time is always a scarce resource, so maximizing efficiency is important in real estate social media marketing. There’s always something else to do, and if you can spend less time creating content, you can spend more time closing deals and buying homes. There are a ton of real estate marketing applications that can help you maximize exposure to buyers and save time. The folks at G2Crowd.com have created a grid to compare some of the different real estate softwares in the industry.

With the amount of technology and resources available online today, you have the ability to simplify and automate marketing for your real estate brand. The barrier to create great content is low and you can save yourself quite a bit of money by using the right resources for your social media efforts.

4. Generate Valuable Real Estate Blog Ideas

Every real estate website seems to have a blog, but many blogs are either inactive or fail to provide any real value for their audience. Your blog posts should help you show your expertise in the real estate market and they should be optimized to attract new prospects to your website and social channels. But how do you do that?

Coming up with real estate blog ideas can be tricky, but here are some examples of blog post ideas you can use to help improve your real estate marketing:

• Articles on market predictions and market statistics

• Tips for homeowners and what they should know when buying or selling

• Posts about the neighbourhood and information about the community

Put yourself in the shoes of a new homeowner who may already be in the area or those looking to move into the area. What would you want to know? Chances are someone else is wondering the same thing. These blog post ideas will help familiarize your readers with your expertise and your real estate brand.

Examples of the Best Real Estate Blogs

To give you a better idea of what works for great real estate blogs, here are a few real examples that generate a ton of traffic and have posts that are a key part of their lead generation.

5. Optimize Real Estate Facebook Posts and Ads for Realtors

Facebook is a widely used platform that homeowners and home sellers are actively on. Many real estate businesses have great success using this platform Success from both paid and organic content and it is your time to join in and take advantage.

Real Estate Facebook Posts

You want to start by having the right Facebook posts that won’t bore your audience and will help your real estate business attract new leads. Some popular real estate Facebook post ideas include:

• Real estate tips relating to buying and selling homes for inexperienced individuals

• Showcasing local businesses and events happening in the community

• Holding giveaways or contests to help build awareness and drive engagement

• Real estate stories and testimonials from previous buyers or sellers and their experience

• Professional images and graphics of new homes on the market (Use tools like Snappa)

What you want to avoid is overselling your audience. Yes, the main objective of your business is to sell homes, but social media is a long-term play and your audience will buy a home when they’re ready. No point in pushing a sale, when your followers are not looking to buy or sell.

Give your audience value and awareness so that when the time comes, your real estate brand will be the first thing on their mind. Here is a detailed post we wrote on Facebook post ideas all businesses should use!

Create The Right Realtor Ads to Generate More Leads

Facebook offers more than just a social environment for people and pages. Facebook has access to an enormous amount of valuable data, due to the massive quantity of users using the platform to express everything from opinions to preferences. This data makes paid advertising on Facebook very cost-effective, if done right.

As a real estate business, you can target your ad to an audience in a very specific area with specific interests. Along with that, you can choose to target an audience based on their spending habits, their household income, their relationship status, and much more. This opens up a window of opportunity for you to get creative and to form great ads to connect to the exact audience for your real estate business.

6. Share Your Real Estate Success Stories

It may seem like posting every time you close a deal is just bragging, but it actually helps build trust and confidence in your real estate brand. The more people see you both buying and selling, the more they’ll trust you when the time comes for them to need your services.

7. Consider Accessibility

It’s easy to forget about accessibility when you barely have time for social media marketing as it is, but doing so can be unwise. There are a few simple rules to follow, and they can help your marketing reach an even wider audience.

When posting video, always include closed captions. They’re absolutely essential for the hearing impaired, but beyond that 85% of all Facebook videos are watched with the sound off. Captioning the video allows your audience to consume your content in a way that works for them, which makes it more likely that they’ll stay interested. Similarly offering image descriptions of some kind, either in the caption of an image or using instagram’s alt text feature (located in the advanced settings), is a must. Image descriptions don’t need to be fancy, simply describe what people are seeing so those using screen readers are in on it too!

Read more….by clicking the link

https://blog.snappa.com/real-estate-social-media-marketing-tips/